During a time when human touch was contagious and physical tours weren't possible, the real estate industry embedded virtual tours on their website. They took great help from the trending real estate website development ideas to help establish a robust digital presence. The lingering crisis and the competitive spirit made it essential for the real estate companies to adapt to the flow.
They focused on building a website that was optimized for the current challenges. It was also seen that well-designed sites tend to lower bounce rates and increase conversions. Your real estate website will create value for customers if you include these 5 key components.
1. Simplicity Trumps Complexity
You want the user experience to be as simple and seamless as possible. Your visitors don't have enough time to go through a website that has several jargons which makes it difficult for them to easily find what they're looking for.
You want to get a website that should be simple to use and open to all users as a result. If customers can't easily find certain elements on your website, they'll visit your competitors' sites.
Here are some elements that visitors might want in your website-
- About Page
Your “About” section opens up the client to your world, so make sure you give them the required details. Your visitors would like to do business with real people. Let them know who are the members of your team, their relevant experience, and how your agency can ultimately help find the right property.
Plus, for their convenience, you must include several contact options. You can also include a query box so that the users can directly type in their questions.
- Listings are Important
The listing section will talk about which properties are available currently, ongoing sales or discounts, and different property types separated via categories (for example- house, flat, bungalow, apartments, etc.)
- Guides Page
Guides will help people understand the further requirements once a deal has been signed. You should ideally prepare two guides, one for buyers and the other one for sellers.
- Blog Section
For those making their first home purchase or those considering relocating from another state, your blogs can be a great source of information.
2. Responsive Website Matters a Lot
Currently, a responsive web design is the talk of the town, and all for good reasons. It's needed for various purposes, but primarily to engage the users in a fun and dynamic experience.
This is mainly because potential visitors are more likely to continue searching for properties on your website if they've been offered something new that assists them with their browsing experience.
For instance, one of the many ways could be a comparison chart on your website. Users can pull up property comparisons to view the features of other homes and enable quick and fluid movement across photographs.
Consider contacting a real estate website development team with a solid reputation because creating a good website is not a simple undertaking.
3. A Picture Speaks a Thousand Words
Visual media, such as pictures, films, and VR-based tours, are crucial to selling a house. When used in conjunction with thorough descriptions, employing high-quality images assists clients in narrowing down the properties they truly want to visit. Potential buyers are drawn to properties with attractive, pertinent images.
Real estate companies have been forced to shift even more toward enhancing their internet presence as a result of the COVID-19 outbreak.
Due to the escalating demand for real estate, purchasers are now rushing to make investments, thus they rely more on comprehensive visual media. Today, customers are also fond of walk-through videos because it gives them an overall look and feel of the property they're interested in.
4. Don't Forget About your Client Diaries
On a specific page of your website, let the glowing testimonials of satisfied customers speak for themselves. Reading reviews from previous clients may be the key to capturing the attention of a potential client who is browsing the properties on your website or wants to discover more about you.
5. Website Must Be Optimized for Mobile
People no longer only use desktop computers to access the internet. Today, you may browse the internet practically from anywhere and on any device. It is highly probable that a prospective customer will use a smartphone or tablet to look for their ideal property.
It is your responsibility to make sure that while you hire a real estate website development team, you ask them to make a simple and user-friendly interface for all the platforms. That can entail creating a version of your website that is optimized for mobile devices or adopting Accelerate Mobile Pages (AMPs).
So, What's More?
When it comes to managing a real estate firm, there are many things to balance. It is always worthwhile looking at the top software development company in Kolkata for small and medium-sized firms if things become too challenging. In this manner, you can concentrate on other facets of your company, such as enhancing the online user experience for potential customers.
