If truth be told, the forthcoming years will witness an exponential growth and success for the online retail businesses. A new precedent shall be set for the online retail marketers owing to the consumers’ increasing need to find out the retail stores that charge less for any given product.
Planning to start out with your own retail store online? Or, looking for that next big idea to grow an already existing online retail shop? Technology shall remain one of the key ingredients in the growth of retail marketers. To be the kind of marketer that encourages happier staff and drives customer engagement, you should reap the benefits of tech-influence, to gain strategic outcomes.
In this article, we have dug out a bunch of software systems and tools, which could be the saving-grace to many online-only, omnichannel and brick-and-mortar retailers. Take a look –
Software to Manager Customer Relationship
Well, you guessed it right! Herein, we shall discuss CRM, aka, Customer Relationship Management software. As the name suggests, this tool can help a retailer manage customer interactions with ease.
Gone are the days, when retail marketers were required to maintain just an in-person interaction with their consumers. These days, every retail marketer should reach out to customers via multiple platforms i.e. message, Email, phone calls, social media posts, etc.
Backed by some advanced features i.e. customer data management, demographic data collection, interaction tracking, document storage, contact management, calendar, lead management, etc., a CRM system can help an online retailer steer better communication with his/her customers.
- Software for a Better Accounting
It won’t be wrong to consider retail-focused accounting software as a marketing ledger’s tech-driven version. Using this software, an online retailer can monitor both outgoing and incoming transactions besides successfully generating a cumulative economic history.
Before investing in accounting software, a retailer must seek certain features including, receivable accounts, budgeting, forecasting, payable accounts, general ledger, financial reporting, reporting and analytics.
With the help of accounting software, you can handle payroll for your staff besides generating pay-checks on the basis of their total work-hours. This software will also help you manage and track sales trends and performance to decide product mark-ups and margins.
- Software to Handle Sales Online
We are talking about E-commerce software herein. Using this tool, a retailer can start out an online storefront, thus managing sales with more ease. In addition to this, E-commerce software could be highly beneficial for shipping operations and enabling retailers to monitor the stock or listing of items.
Some of the most notable features of E-commerce software are product listing, sales reporting, digital payment, etc. Using this software, you can let your consumers fill their online shopping carts with items as they rummage through the online store. This software will make it easier for you to estimate shipping costs before including it into billing.
- Help-Desk System
Another tool, which has taken the online retail marketers by storm, is help-desk software. Using this software, you can digitalize any in-person help-desk, thereby automating various redundant tasks e.g. addressing FAQs, etc. When it comes to handling consumer complaints or queries with more efficacies, the importance of help-desk software is irreplaceable.
Owing to some top-notch features i.e. ticketing, knowledge base, escalation, issue tracking, etc., the help-desk software can spell benefits galore that include producing a knowledge base for customer queries & FAQs, monitoring the journey of a query until it’s solved, responding to consumers automatically, etc.
- Software for Retail Management
Backed by retail management software, an online retailer can explore some incredible features from various tools like human resource, POS, E-commerce, CRM, marketing, etc. into just a single platform. This high-tech software can help the large-scale retailers in managing business operations centrally.
This tool should top your priority list especially if you are looking to shift your staff and handle their schedules. Using Retail Management software, you can provide the necessary guidelines on which items should be suggested to the consumers based on their shopping history. This tool is also beneficial in upselling and cross-selling.
- Software to Automate Marketing
Whether it’s to automate different business processes or ease out marketing efforts, the importance of Marketing Automation Software is paramount. Using this software, you can keep a tab on your consumers and the published marketing contents besides improving your business analytics.
Features owing to which this software has become a rage all across the globe include campaign management, analytics, segmentation, lead nurturing, channel management, drip campaigns, and the likes. Make sure to invest in this tool if you are looking to create more effective business campaigns and tap into customers based on their purchase history, behaviour, interest, etc.
The Final Note
Online retail marketing is an exciting space today. To create a mark, ensure that you bank upon any of these aforementioned tools.