They say, “Don’t judge a book by its cover.” But we always end up judging a book by the way it looks! And this holds true for a website, too. If your website is not visually compelling or if it takes ages to load, chances are that the visitors will immediately abandon it as people these days lack patience, and they form strong opinions in microseconds!
Around 88% of online customers are less likely to retain or even return to a website if it does not look or feel great! If you are running a business, you should already be aware that you need to attract and engage visitors to ensure that your brand is growing at a substantial pace.
If the number of visitors isn’t going up, your business will become stagnant. As a result, you will stop earning revenues, and may even be discouraged from continuing to run it, in the long run. To avoid this digital doom, it’s better to focus on boosting the overall appearance and functionalities of your site. If need be, opt for website redesign services!
Why Redesign? Is It Just a Fad or a Necessity?
Your website is just like the home of your business. Your home needs redesign, décor upkeep, rearrangement, or overhauls from time to time, and so does your website. Without occasional re-vamp, your website will start to affect the overall brand reputation, productivity, and success of your business.
Still not convinced yet?
Okay, let’s blurt out some solid facts or reasons, which will immediately prompt you to take the “re-design” plunge. Follow along –
1. If It Looks Outdated
Is the bounce rate of the Home page of your website over 95%? Your website was last designed about 3 years ago? If yes, you should re-do it right away! Start analyzing it to check how outdated it is. Nobody likes an old-looking website!
An archaic site could affect your business, particularly if the users are choosing between different competitors. Customers will most likely bounce and land on your competitors’ nice-looking, user-friendly sites as they offer the assurance that their businesses are growing and abreast of cutting-edge technologies or trends.
2. If Your Site’s Not Responsive
Even just a few years back, it was a cakewalk for companies to maintain their desktop-special websites because there were no mobile devices. Fast forward to 2024, and nowadays, mobile is everything – thanks to laptops, tablets, and other tech gizmos through which people are using the Internet.
To provide the users of this mobile age with a smooth experience, you should make your site responsive, so it appears seamlessly across devices. If your website isn’t responsive, you must consider re-doing it as immediately as possible.
3. You Want More Traffic
Many web designers often hesitate to design their sites fearing it would hurt their SEO ranking as well as organic traffic. This fear isn’t completely baseless, but sometimes you can make the most of your SEO efforts, so you should revamp your site.
To improve and retain the SEO ranking of your website, you should perform SEO audits, finetune the high ranking or traffic flow, review internal linking, set up 301 or 302 redirects, publish high-quality content, track organic traffic and ranking, etc. If need be, you need to eliminate the existing content, change the domain or subdomain, change the internal links, and the likes.
4. There are a Lot of Bugs & Errors
Is your website filled with bugs and errors? Not always it happen because you have invested inadequately in designing or developing a site! It could take place if a WordPress plugin hasn’t been updated for a long time. Bugs or errors can also occur, if you set up a web page redirect, but instead of pushing audiences to the relevant page, they remain stuck in a continuous loop of redirects or end up nowhere at the end.
One of the most effective ways to fix this issue is to fix the privacy and security issues. This will eliminate issues like broken links, missing images, or non-loading pages. While audiences can leave feedback on your website upon encountering a glitch, you certainly don’t want them to find it out. By redesigning these elements or pages, you can fix this issue.
5. You Need to Add New Functionalities
For both your marketing team on the backend and your website's users on the front end, it must be simple to use, comprehend, and navigate. You'll probably need to add more functionality to your website as your team and traffic expand to satisfy the changing demands and expectations of both front-end and back-end users. For instance, content or need to run A/B testing right from your dashboard, add and manage multilingual content, or integrate live chat into your website.
To incorporate intelligent content filters and other functionalities into your website, you must choose a platform with strong built-in capabilities and the ability to easily connect third-party applications. Over time, such a platform will be able to sustain the expansion of your website.
6. If the Existing Features aren’t Working Well
While considering a website redesign, there are other factors to take into account besides appearance. Additionally important is good development. You will lose revenue if your beautiful website is broken, and people stop visiting because certain elements don't work as intended.
So many times, we have heard many people complain that their e-sites or shopping carts aren’t working properly or are extremely complex. And it still takes the business several months or years before it gets fixed. The business might lose money at that time than what the site update might cost them.
7. Your Site isn’t Reflecting Your Goals
We have frequently talked to the employees at companies and found out that they've introduced new products and services or that their business strategies have changed but none of these developments are visible online.
To avoid losing clients to your competitors, it's important that your website accurately represents your current business plan and range of services. This is particularly crucial if you are aware that prospective customers visit your website before contacting you by phone or email. They need to see how your company is currently doing, so if your web presence isn't communicating that, it's time for a revamp.
Get, Set, Re-Do Your Website!
As you can see, the necessity to update the site in order to improve its performance accounts for a large portion of these top 7 reasons to redesign your website rather than your desire to make a change.
Your next course of action is to start the website redesign process if you've seen any of these indicators or if a client has contacted you for assistance. We've put up this website redesign guide to assist you in organizing, planning, and carrying out your redesign project.
As a small or medium-sized business owner, you must prioritize re-doing your website – so that it puts your visitors’ needs ahead – to earn their attention. In today’s digital world, attention is the ultimate resource. If your website is user-friendly, half the battle is won.
