A wealthy owner of a dating site came across our company and approached us with the idea of developing a dating app for his company. He wanted us to design and develop the app from scratch, and informed us that he wanted to launch it as a new app. He talked to us in detail, and told us about how he wanted his app to be. Among the most notable features, some were the inclusion of a subscription system. He wanted his users to pay an amount every month for using the services.

He asked us to develop the app in such a way so that there is space in the design,for including ads within them. He also wanted the app to have in-app purchases and premium plans on which the users can spend money to use certain features. When we started planning to create a dating app, we considered the four main types of dating apps. The research was crucial for our purpose of development, so we did it thoroughly. We discovered these four significant types of dating apps:

The first one found matches using Geolocation tagging. It matched people with others depending upon the location range. The second type made use of a matching algorithm to decide which people are compatible with one another. The third type was of traditional dating apps. These apps replicated the features of their web counterpart. Lastly, there were niche dating apps that focused on specific groups of users. Only a selected group of people are allowed to register for these apps.

Some Of The Challenges We Encountered

Our research also included analysing specific challenges that we could face while developing a dating app. Followings are a few of the most prominent ones –

  • User Retention:

The nature of dating apps was the fact that they required a constant pour of users to grow at a respectable rate. The user base of a particular app also dictated how many people it will reach and how popular it got in the future.
 

  • Gender Imbalance:

Most of the dating apps faced this issue of inequality. There always existed an uneven ratio between the number of male and female users, which in the end, made it difficult for the app to match two individuals.

  • Multiple Apps:

Just matching users could not be considered as an end goal. Retaining those users was crucial as well. Most people turned out to not be loyal to a single app and tended to use two or more apps simultaneously.

  • Short Usage Period:

Dating apps generally lose the audience because after they created a match, those people would likely stop using the app. To retain users for a longer time, we needed to build it so that the features of individuals are analysed carefully, and then a match is made. That way, each user could be retained for a more extended period.

Solutions We Came Up With

We needed to make our app focus more on the section of the users that was hardest to grow. Our dating app required to widen the range of female users, which would automatically boost traffic and ultimately further expand the user base.We should develop our app with enhanced GPS features to focus on a particular region map to look for matches.

Scanning a whole city for games would make things immensely complicated. We needed to make sure that we do the marketing of the app with full force. Proper promotion will attract a lot of traffic and, in turn, help the dating app to grow.

The Ultimate Results

We mainly focused on the research to understand how widespread dating apps fail from time to time. Next on our priority list was research. We analysed popular apps so that we could understand how to create a stable dating app. We considered every situation and incorporated all the demands our client had, and finally built a dating app that would help people and grow at the same time.

 

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